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Koller: Core Technology in Parallel with Professional Market

Source:   Type:Company News   Date:2014-11-13  Share:
       Small industries can often make a big market. An ice machine company in Guangzhou, Guangzhou Koller Refrigeration Equipment Co., Ltd.(Koller), shares 90% of the domestic market with its product large edible ice cube machine.

To Guanghui Peng, general manager of Koller, technology is the core competitive power in the refrigeration equipment enterprises. In addition to cooperating with Tsinghua University, Koller has cooperated with South China University of Technology, expanding the range of products applications, including artificial ski resort, cryogenic refrigeration, etc. Also, Koller has cooperated with the Ministry of Agriculture, Chinese Fishery Sciences Academy Fishery Engineering Research Institute, carrying out application of artificial ice on the fishery project.

Although belongs to this minority industry, Koller growing rapidly. However, with the increasingly grim situation of foreign trade in recent years, Koller has turned its overseas market to the domestic market. "We are thinking of taking the professional route in the domestic market, targeting on the ice demand in ports, chemical, food and other industries." Guanghui Peng told the "China Business" reporter, domestic sales will account for about 40% of the overall turnover this year.